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BSV (Brand Social Value) is an AI-powered analytics platform that helps brands evaluate the social impact of their content before posting, predicting how it will influence their relationship with target audiences. By leveraging six years of academic research and proprietary algorithms, BSV provides actionable insights to optimize brand messaging and alignment with consumer values.
Key Info
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American Marketing Association Awarded Brand Analytics Platform
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Enables subscribers to build brand personas using proprietary 8-minute BSV survey©. Our model matches brands with customers and tests how branded social media content affects the relationship between the brand and its customers.
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Recipient of the European Union Innovation Grant.
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Subscribers can use AI to develop social media marketing strategies to maximize their brand value.
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BSV Algorithm© maximizes the predictive ability of individual indices and predicts brand relationships, brand reputation, loyalty, and purchase intention.
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